Essay Learner Response

What opportunities and/or disadvantages do new and digital media have on audiences

Level: 3

WWW: Good, balanced answered & clearly expressed

LR: Introduction: needs more detail- rewrite. Provide more evidence- quotes/theorist/examples/institutions etc.- write a paragraph on news were you do this. 

Ever since the rise of new and digital media in the last 20 years,  society has experienced a change in the culture we live in. New and digital media has provided platforms to audiences where they can connect, create, and share creativity. These factors stem from social networking sites such as Twitter and Facebook where audience are given more power in society as their voices are expressed and heard. An example of this is the fact that '2012 was the first Twitter election' where Twitter was given a big responsibility to decide the the president of the US. Huge news outlets used social media to interact with viewers to share discussions about the election. This essay will focus on the opportunities which has been provided to audiences of new and digital media. 

New and digital media has had a massive impact on news in society. One of the main examples of this is the importance of citizen journalism in today's mews. A notable time when this was used was the 1991 incident where Rodney King got beaten by police officers which was later captured on camera by a citizen which caused worldwide news. 

New and Digital Media Presentation

Step Three: Task 12

Consider theoretical perspectives in relation to the impact of new/ digital media in your case study.  E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.

Changes in new and digital media has resulted in audiences now expecting extremely high quality work due to the technology available today. Audiences are more liberal in society today as audience are embracing the changes which has occurred regarding technology over the years. 

Step Three: Task 11

 Are there any cross-cultural factors and /or effects of globalisation involved in the impact of new technology on your case study?  E.g. the internet has been said to be ‘globalising culture’ through its promotion of the English language.

No

Step Three: Task 10

What issues may there be regarding media effects and /or regulation/ censorship as a result of changes due to new and digital media?

New and digital media has created issues with censorship as a result of social media where the expression of thoughts online has increased consequently removing gatekeepers in media. The increased amount of users of social networking sites has led to less regulation which can't prevent users from expressing their views.  

Step Three: Task 9

Consider the effects so far, and possible effects in the future, on media institutions involved in your case study (media production).

Media institutions in the film industry main concern when it comes to their production and marketing of film is to be able to provide the best and most innovative material. In order to keep up with the new and digital media institutions need to try and tackle the illegal downloading of films. They could do this by providing high quality products with the latest and best ideas and possibly try and incorporate new and digital media to appeal to their audiences.

Step Three:Task 8

What are the political and social implications of the new technologies and the methods of their consumption?  E.g. moral panics etc?

New and digital media has had a huge impact on the social aspects of society. Firstly, it has given more people a voice that will be heard due to social media sites such as Twitter where more and more peoples opinions are put out on  this platform. From a political point of view it has also been great as new and digital media has made it possible to start debates globally, again through social media. 

Looking at it from the view point of film, new and digital media has allowed film makers to promote films on many platforms to reach out to greater audience members. This is through video sharing websites like YouTube and Social Networking websites.

This infographic shows the growth of new and digital media