Thursday, 13 December 2012

Article Summary HW

Article Summaries


This article shows a time line which shows the increase and decrease of the bbc website use. It co uses on events happening in the worldwide and also how technology has evolved over the years. It shows that the website had its highest views in 2010 when the UK general election took place. It had 2,200 million views at that point. This was also the time when tablets took off. The chart also shows that as technology has evolved over the years the views has increased immensely. This is possibly because of people now being able to go on the BBC site on the go with technology today.

UK newspaper advertising facing bleak forecast for 2013:  http://m.guardian.co.uk/media/2012/dec/11/uk-newspaper-advertising-bleak-forecast-2013

This article discusses the decline which is occurring in the print industry today. It has been forecasted that newspaper sales a going to have a decline of 9% which will result in a fall in sale revenue which is predicted to be £1bn. I believe this is inevitably going to get worse in the next couple of years. This is because e-media and technology has become so dominant in media which decreases the demand for print as people can just access the news on the web for free and quickly.


Sunday Times's circulation falls below 900,000 for the first time: 
http://www.guardian.co.uk/media/2012/dec/07/sunday-times-circulation-falls

All the Sunday titles are recording a loss. The Sunday Times which is the market leader in Sunday newspapers reached the 900,000 sales mark for the first time.

  • I believe this was eventually going to happen as the rise of social media has decreased the demand for print as news is now available online. 
  • In my opinion, I believe print figures will continue to drop over the years.


Some Newspaper Figures

Sunday Telegraph
Headline circulation: 432,315
Month-on-month change: -2.90%
Year-on-year change: -7.11%
Overseas: 10,086


The Observer
Headline circulation: 236,179
Month-on-month change: -0.77%
Year-on-year change: -11.46%

News Corp's publishing arm to focus on losses at Times and Sunday Times: http://www.guardian.co.uk/media/2012/dec/07/news-corp-slashing-losses-times










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