What concerns/ considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media? (e.g. de-skilling or multi-skilling of the workforce/ decline in workforce etc)
New and digital has possibly reduced the amount of workers needed in the film industry because new and digital media has made it possible for less people being given more responsibility. Now, for example, a small workforce would be made responsible for viral campaigns plus the social networking side of the institution. This therefore is the unfortunate side of the rise in new and digital media as the need for highly skilled workers who are more multi-skilled are more in demand making it more difficult for jobs hunters.
When it comes to the film industry, new and digital media has made it less secure for film makers to make the most profit out of the product as new and digital media has increased the amount of illegal downloading occurring in society which results to the film makers not making the most money out out of their productions.
New and digital has possibly reduced the amount of workers needed in the film industry because new and digital media has made it possible for less people being given more responsibility. Now, for example, a small workforce would be made responsible for viral campaigns plus the social networking side of the institution. This therefore is the unfortunate side of the rise in new and digital media as the need for highly skilled workers who are more multi-skilled are more in demand making it more difficult for jobs hunters.
When it comes to the film industry, new and digital media has made it less secure for film makers to make the most profit out of the product as new and digital media has increased the amount of illegal downloading occurring in society which results to the film makers not making the most money out out of their productions.
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