Step Three: Task 2

What impact has there been on the way in which the audience now consume the media products/ texts involved in your case study?  How does it differ from what went before?  Consider (SHEP)

As new and digital media has transformed drastically over the years, the consumption of media by audience has been affected. In the case of film, new and digital media has made it possible to consume film in various of ways both illegally and legally. Firstly, new and digital media have started a trend where more people download movies online illegally. This is bad for the institution financially as they aren't making money from their products. This therefore has reduced the amount of people watching films the traditional way (going to the cinema) as they can just view films online. 

Another way new and digital media has impacted the consumption of film is that there are now platforms where films can be consumed legally online. This is through websites such as Netflix. Netflix has become the new phenomenon as viewers can watch various of films via their laptops or TV's. This has led to Netflix taking a $100m gamble to try and take over the TV industry by beginning to offer TV series on their service.

Socially, audiences can now consume most media through social networking site. This is due to more and more institutions promoting through this site. This is a complete contrast from previous decades where institutions would mainly promote through posters. This new trend of new and digital media has benefited institutions economically as the market is much greater allowing them to reach out to a wider audience.