Letter to Rupert Murdoch

Letter to Rupert Murdoch 

Dear Mr Murdoch 

As you may be aware of, technology is constantly changing and this has lead to consumers being able to consume their news regularly for free on the net. This is due to many platforms of news being made available due to the rise of digital media. It has come to my attention that you are considering charging for your online content, which is what I will be discussing throughout this letter.

From my understanding I believe that you once said, "The world is changing and newspapers have to adapt". I don't agree that by charging for your online content isn't the right way of adapting because it will only decrease the demand for your services. The Internet has now become a place where users are given the ability to experience news through many ways for free. These include news sites, twitter    feeds and podcasts. The you shouldn't charge for news as I believe it takes away the little power users now have in media. Also, users have now become so used to having free news online that you would only be losing your existing customers to your competitors. 

As you said newspapers should adapt and I believe a way of adapting by developing a very innovative and unique source of news which would be worth paying for. I know it's easier said than done but at least your customers would feel they are getting value for their money. Also, as you own a billion dollar conglomerate, by charging for news wouldn't have a massive impact on the revenue you are already making.

By having a paid subscription for your content would just be a way o big institutions colonising the net and would just put off audiences from subscribing and eventually just lead to to other free news outlets online.

Thank you for reading this and I hope you take into considerations of the implications of charging for the online news.

Yours sincerely

Ahmed