Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these development
New and digital media has evolved drastically over the past decade, which has enabled many platforms for people to express their views. These people are now both powerful and ordinary people. Examples of these different platforms are Twitter, Facebook, blogs etc. I will be focusing on the extent audience have been empowered due to these developments.
One of the greatest benefits of the developments to new and digital media is the level playing field being introduced in society. This is because in the past it was usually the wealthy and more powerful people who's voice mainly counted. However, due to social networking and blogs being extremely popular has empowered ordinary people who wouldn't usually be heard in the past. Many examples of these changes is the rise in UGC. This allows ordinary people to tell their news story which they have found. This is more empowering to them as gatekeepers are now less reliant on. Therefore, mediated texts to manipulate viewers are far less.
Secondly, new and digital media now has a huge impact on politics. In the 2012 US election both Obama and Mitt Romney made it their priority to get social media users attention by creating blogs and twitter pages. They now understand that they need to keep up with technology in order to keep peoples attention in society. Blogs also now allow people to express their views without any fear. It isn't just well educated journalists who produce texts for audiences today. Anyone with a computer and internet now has the ability to reach out to the world and express their views. This is the power audiences have now gained from the development on technology.
WWW :- good examples of the new and increasing number of ways social networking sites are being used
ReplyDeleteEBI/LR :- Could mention theory such as Marxism, hypodermic needle, hegemony , pluralism etc.
Level 3 = Social networking is covered e.g. Twitter in the U.S political campaign.
ReplyDeleteCoverd aspects of consumers becoming producers for exmaple the usage of blogs.
Using his own knowledge = Raised the fact that "odinary people" can now access the new digital media whereas in the past it was only the "wealthy ones".
WWW = Good detailed response Ahmed, you covered twiiter a lot, which is important as it is a huge factor in new & digital media. You also gave an example ( U.S Elections )
EBI = Cover more youtube stories for example Ian Tomlinson
Give a conclusion by this i mean you havent mentioned To what extent are audiences empowered by these development.
Cover both sides of the question, to make your answer stronger and go into level 4 . talk about how there is no controll by authorities ??
Overall well done Ahmed, next time spend another 10 minutes to produce a little bit more as it was quite breif. In my word check you only done 278 words. naughty, naughty. ;) :) :D